Hi, I'm Prasad Subrahmanya

Right now, I'm focused on Luminik, making event marketing teams more effective through AI automation. B2B companies spend 20-30% of their marketing budget on events, but most can't prove the ROI. We're changing that by helping teams identify ICP accounts weeks in advance, pre-book meetings, and turn event spend into measurable pipeline.

I discovered this opportunity while building SnowOptix (a Snowflake cost optimization tool now used by McKinsey) and talking to GTM leaders. Before this, I built Aura at Bain - a PE due diligence platform that went from zero to $3.6M ARR in 18 months, and led Mainteny to a $2.7M seed round.

Building an AI co-pilot that automates event marketing - from ICP identification to meeting booking and follow-ups. Powering GTM teams at flagship events like Money20/20, RSA, SaaStr, and Dreamforce.

A side project helping data teams optimize their Snowflake costs. Now used by McKinsey and other enterprises. The conversations while building this led to discovering the bigger opportunity that became Luminik.

Built and scaled Aura, a PE due diligence SaaS platform, from concept to $3.6M ARR in 18 months. Led product development, technical architecture, and engineering team while working closely with PE firms.

Led the company to a $2.7M seed round while building a CRM for maintenance companies in Europe. Built and launched the MVP solo in 3 months, then scaled the team to 12.